In the current year, B&R is expecting record sales revenue of €535 million, therefore surpassing the defined goal of a half-billion euros by a wide margin. This was announced by general manager Peter Gucher at B&R's annual press conference. With a 13% increase in sales, the company continues along the highly successful course laid out in previous years.
"We have considerably increased our market share," says Gucher. Whereas industrial production has only returned to pre-2008 levels in 2014, B&R sales have increased 75% during this time. B&R's core market is in Europe, where two-thirds of the company's sales are generated. The strongest increase in sales revenue was generated in Asia and North America.
In the past 12 months, machine and system manufacturers have automated 270,000 machines with B&R controllers. "The complete scalability of our entire product range gives us a clear competitive edge on the market," explains Gucher. "With Scalability+ solutions, we already offer the tools needed for flexible production as envisioned in the Industry 4.0 concept."
To ensure that its technologies remain on top in the automation industry, B&R invests nearly 15% of sales revenue back into research and development. "We can only continue along the road to success by developing new innovations," says Gucher. In the last five years alone, over 700 engineers have been hired. In addition, ten percent of all engineering hours is invested in training and continued education.
B&R is represented by 24 subsidiaries and nearly 200 offices in 75 countries around the world. "Our decentralized structure is an essential part of B&R's business model," states Gucher. "We are in close proximity to our customers all around the world and always have sales and support engineers who speak the local language." Just in the last 12 months, B&R has opened many new offices, including the company's 24th subsidiary – this time in Japan. A complete team of support, application and sales engineers started work there in June.