After a 10-year collaboration with Saudi Arabian sales company Anasia (Abudawood Group), measurement engineering and automation specialist Endress+Hauser will establish a joint venture to seal the partnership and intensify the local market presence.

The new Endress+Hauser sales center, Endress+Hauser Arabia LLC, is a joint venture between the Endress+Hauser Group and Anasia, sister company to the Abudawood Group. Both companies have cooperated closely and successfully inSaudi Arabiain the past. The new sales center will start business with 35 people and will operate from three locations.

With headquarters in the coastal town of Al Khobar, two other offices are located in the capital, Riyadh, and in Jeddah. A service base will be maintained at the Jubail petrochemical complex. Next to the oil & gas industry, power generation, water & wastewater and seawater desalination are other important industries. Craig Horan will assume responsibility as General Manager, having coordinated the Saudi Arabian activities in the past.

"We are pleased that the excellent partnership of the past can now continue on a new and more intensive footing," said Michael Ziesemer, COO of the Endress+Hauser Group. "Our aim is to be closer to our customers in the rapidly growing Middle East markets." The new sales center will be supported by the Endress+Hauser Middle East Support Center in Dubai.